Now could you all tell me why even if it’s meant to be a hilarious parody about today’s consumerism, it represents reality so sadly?
Sony used to be that “whateverIsellYoubuy” company. However things have changed, Sony is not that “cool” anymore; why? Marketing.
Good marketing, viral, direct, online, call it sales marketing, intelligence marketing, research marketing… ALL STUFF marketing… Sony has no longer the best marketing department.
Who does? Cupertino of course! Apple (well let’s say Steve, ’cause … what would be Apple without Steve..?) has managed to position themselves (and its products) between “virginity”, “too cool for your pool”, “exclusiveness” and “high-end” consumer values.
Unfortunately for the Cupertino Headquarters, being a Mac person is not what it used to be in the 80s. With more than 30 million users, a constant Mac share growth (which is about to reach double digits in US) do you Macfanboy consider yourself to be “thinking different”? Becoming a mass market product makes your company loose edge.
And please don’t make me talk about the iP–.
I have to admit Apple has done remarkably well in the past 25 years (with ups on downs obviously), especially since Mr Jobs came back. But now that Steve is leaving this ship (let’s hope temporarily), is it gonna shrink again? Loose scope?
Not for the short term, people will keep buying “whateverApplesells” for at least another couple of years (if they keep releasing hot cool-but not so user friendly products.
Oh there’s another iBlabla brand I forgot from my yesterday’s. i-Mate
The music market is, from all the art industries, the one which has probably suffered more changes and (forced) evolutions in the distribution and PR models over the last decade. Bleeding labels, piracy issues, market monopoles, streaming services …
If you’re still afraid of 2012 and its flow of fatal disasters then fear no-more! this article may comfort you, and possibly extend your business ideas for the coming months. As described previously, the fear to this particular …
Two weeks ago we got our invitation for Yahoo’s latest social idea: meme (for now only aimed at the Brazilian-Portuguese market). There’s been quite a lot of buzz around it… Yahoo’s twitter competitor? Another social network? Yahoo is …
↓ madketing and geekhnology
that’s what this blog is all about in the end…
I’d like you to start looking at this video…
Now could you all tell me why even if it’s meant to be a hilarious parody about today’s consumerism, it represents reality so sadly?
Sony used to be that “whateverIsellYoubuy” company. However things have changed, Sony is not that “cool” anymore; why? Marketing.
Good marketing, viral, direct, online, call it sales marketing, intelligence marketing, research marketing… ALL STUFF marketing… Sony has no longer the best marketing department.
Who does? Cupertino of course! Apple (well let’s say Steve, ’cause … what would be Apple without Steve..?) has managed to position themselves (and its products) between “virginity”, “too cool for your pool”, “exclusiveness” and “high-end” consumer values.
Unfortunately for the Cupertino Headquarters, being a Mac person is not what it used to be in the 80s. With more than 30 million users, a constant Mac share growth (which is about to reach double digits in US) do you Macfanboy consider yourself to be “thinking different”? Becoming a mass market product makes your company loose edge.
And please don’t make me talk about the iP–.
I have to admit Apple has done remarkably well in the past 25 years (with ups on downs obviously), especially since Mr Jobs came back. But now that Steve is leaving this ship (let’s hope temporarily), is it gonna shrink again? Loose scope?
Not for the short term, people will keep buying “whateverApplesells” for at least another couple of years (if they keep releasing hot cool-but not so user friendly products.
Oh there’s another iBlabla brand I forgot from my yesterday’s. i-Mate
added value…
that’s what this blog is all about in the end…