…we don’t get drunk
I’m no one to criticize human behaviour or habits…. not even alcohol companies who should be forbidden to make any kind of advertising.
However, today I’m going to talk about the latest Absolute’s campaign. The one and only.
It’s been running for around two years … do you think it will last as much as their first campaign “Absolut ____” which this vodka brand used for 25 years?
25 Years collaborating with the same ad agency, making this Swedish vodka grow at double-digit percentages during the 80´s and 90´s. 2006-7 meant a transitional year as the new “The Absolut Vodka” campaign was introduced. It made hardly any impact on sales so it was discounted in March 07.
However the new “Absolute world…” campaign created by TBWA/Chiat/Day seems to be doing just fine. “It re-engages consumers with the idea that Absolut is the quintessential vodka, the true vodka, the standard by which you judge other things,” says Rob Smiley
Even Mr. Murphy (Senior Brand director) thinks the new ad campaign will make people ask themselves… “what if everything in the world was approached the same way Absolut approaches vodka.?”
I don’t think consumers will crack up about a utopian world. No. We’ll just smile when we see one of these, enjoy & link the brand to what it represents in most of our heads: a very expensive vodka that doesn’t fulfill our wild and idealistic dreams.
Anyway.. their ads are creative, engaging, unforgettable and leave a sweet message:
(Take a look at their absolut web… gorgeously designed)
See you @ Rennes
negative value…
iPod has just released their new iPod Shuffle.
Beautifully minimalistic.
Stupidly unfunctional
Why releasing a product with NO CONTROL BUTTONS? I mean… you’re stuck to the controls on your white earbuds! And worst of all, if you don’t want to use Apple’s earbuds you’re screwd as no other (way better quality) earphones will let you control the music inside that poor thingy.
As someone said… “Look what happens when Steve Jobs is out of the office”
