Colette is well known for being one of France’s most trendy concept store. In their messy website apart from finding very expensive stuff, you’ll also find rather original blogs from their workers
somehow related
Alpha – Beta – Gamma … websites
There are so many beta releases each month but very few that really make it after a year or so. Like non internet-based start ups, most of these original web services propose imaginative usages without solid business …
↓ Frederick John Perry gets a facelift
(in its 100th anniversary)
Fred Perry’s online shop has recently suffered a major redesign which reminds me of what Pitchformedia did a few days ago, they are sooooooo alike, so perfectly white, with a very similar pattern as if they had the same web designer.
Well guess what, they don’t. De Facto’s redesign (which has been working with FP for quite a few years) is at least as good (or even better) as the one done by Tangible Worldwide for Pitchfork.
That’s the good thing about e-shops, the visual component has become so important that video or image quality is as good as real. Unfortunately images have replaced the product description in many cases, giving poor information about the offered products: Colette.fr is a clear example of a presque image-only e-shop.
Ok with design but when you’re about to spend 400 credits on a product, the least you expect is a little info, like materials, sizing… well some sites like Colette forgot about that… Oops!
De Facto has managed to make Fred something more than just another e-shop. It has become a proper portal to FP’s universe: news, music, history… and of course trendy clothing. Not that all this didn’t exist in the previous portal, it just wasn’t as pleasurable as it is today.
They have sacrificed horizontality for verticality (thanks for not making us navigate inside a popup) and we see it is good.
However, not everything that shines is gold. Fred’s laurel should probably have been placed on the left (as users tend to start looking for information from top-left to bottom-right) and become slightly bigger; personally, their logo is not visible enough.
Also the fact of having to leave the main page for visiting subculture (and vice versa) is a pity (we see the subculture portal is also good, very good).
Don’t I love brackets?!
Mark: 7,7 / 10 (today I feel generous).
See you @ Rennes
added value…
Talking about British…
I know it’s an old ad but… it’s always Chris Cunningham