The Association of Independent Commercial Producers (AICP) opened its annual program (this year in its 20th edition!!) at the Museum of Modern Art (MoMA) in New York last week with “The Art and Technique of the American Commercial”, …
somehow related
Campaign: CL!CK
posted: 23/01/2010
“Ever wonder where big ideas come from?” Lego proposes not only this imaginative short film but also a factory filled with some crazy and funny ideas, posts or videos around the “Lego” universe.
Campaign: Set Theory
posted: 29/07/2009
Devk communicate their insurance services with these highly understandable diagrams…. for those “accidental” situations. (Grabarz & Partner)
↓ wasn’t creativity meant for crisis?
During economical disasters like the one we’re living companies tend to get creative. Not only in the way they fire people, re-structure their organisation, financial situation, market approach or general business… they also get very creative when releasing products or services.
Just have a look at the fashion industry, most experts agree that this year’s collections (Milan, Paris, Madrid…) are exceptional. The advertising business (which in the past years has also got extremely creative, irrational & emotional) is another example of finding alternative solutions to daily problems.
Unfortunately not all industries can afford to be so “original” in this psychotic context. Traditional airlines are only focused on reducing their costs even more (&more &more &more since Low Cost airlines emerged in the 90s) while trying to gain as many clients as possible with their cheap promises (not that Low Cost is low anymore…).
I won’t criticize European carriers for not offering meals and newspapers anymore (which used to be for the same ticket price). I’ll do it for their latest advertising campaigns…
Air France (by Euro RSCG)
The queen of European carriers introduced their new campaign by the end of 2008: «Faire du ciel le plus bel endroit de la Terre» (make the sky the most beautiful place on earth). A delicate & elegant campaign full of luxury symbols. BUT when it comes to advertising cheap flights…
Iberia (by Tapsa Agency)
The Spanish company launched their “Vamos arriba” campaign (Let’s go up) last February. With a clear reference to the “tighten one’s belt” proverb they used a flat & extremely direct message….
Alitatia (by… who cares it’s awful!)
The dying carrier no-one wants (even as a friend) has also released a dull campaign for their cheap offers:
As we can see European carriers use the same language and symbols for their campaigns. Slightly more classy for AF, latino-emotional for IB, drab for Alitalia … they couldn’t get any creative. C’mon weren’t ad agencies supposed to come up with bright & unique ideas during these crisis and limited budget times?
Boooooooooooooring.
See you @ Rennes
added value…
The Juan McLean is part of that “cool&gay” group of friends called DFA based in NY. From time to time they release reflexive-futuristic albums (not all good).
Is this one of them?