Story of a dying beauty

↓ Story of a dying beauty

Motorola or “Hello Moto” as many of us still know her used to be the “hot mobile phone manufacturer”. They’ve come up with some of the nicest high-end devices from the last decade…

Lately our favourite phone-stone designer is having lots of nightmares… like only shipping around 19 million units in the Q4 08 compared to the nearly 41 million units shipped in Q4 07…..freezing its employees’ pension plans…. everything is so negative that the rest of Moto’s business units aren’t profitable enough to maintain the mobile haemorrhage.

I mean if Mr. Sanjay Jha keeps its millionare paycheck (one of the biggest in the US… a salary of nearly ½ million dollars although he apparently reduced it a 25%) how can they expect to reduce costs? No! They prefer to cut jobs (4000 this year after those 3000 announced last 2008).

With their strategy of trying to re-enter the Indian market, releasing extremely expensive and useless pieces of designed steel (Aura) or smartphones that should have been announced a pair of years ago (Evoke) I bet Moto is gonna keep sinking into the mud.

Will they make us think they’re dying and then strike back like Palm? Who’ll be the Indian / Arab / Chinese white knight (aka rich entrepreneur) to save their mobile division? Why are Korean brands hitting so hard? Are their electronic, software or telco divisions enough to keep the company alive?

I don’t want Moto to disappear … their ads have always been so classy…

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