twitter's new HP

↓ Twitter becomes the “right now, anywhere” search engine

[tweetmeme] Rumours and lots of leaked info, that’s what we got from Techcrunch the past two weeks and now it has finally come true….

Twitter unveiled yesterday their new homepage for non-registered users and it’s pretty clear to us who they’re hitting. Positioning themselves as the “right now, anywhere” search engine (or “The pulse of the planet” as some key notes seemed to point out) Google might probably start losing lots of search queries.

twitter's new HP
twitter’s new HP

No need to explain what twitter is (real-time sn), what we need to know now is that twitting goes further beyond than social networking, they’re now officially the hot search engine. Who needs a “decision” engine help when you can have the opinion of millions of users instantly!

To stress this usage they’re also showing around 25 popular topics categorised by minute, day and week. Plus they’re also giving some search tips of how to use twitter correctly…… as a search engine. Use emoticons to find “positive” or negative results, “since” or “until” for date-search… and many other search trends that Google might pay attention to.

twitter2

In fact, showing search results more like a “people” trend rather than an automatically answer generated by a complicated algorithm gives twitter that “cool & human” factor Google lacks.

Now that Bing will operate behind Yahoo’s search results and Twitter has officially become The real-time se, what’s Google gonna do?

They’re starting to miss out lots of opportunities here and there, that’s not good if they intend to keep their advertising supremacy (let’s first see how Twitter integrates ads) and as a second objective… rule the world.

See you @ Rennes

posted in... aqnb / editorial / online tagged... , , ,

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