A long campaign this one by EJE DDB for Amnesty International Puerto Rico… using the same message that many of the previous AI campaigns (this one by Zurich29 or the one by Magiclab, or again the much more viral …
somehow related
Campaign: Amnesty International
posted: 18/06/2010
Another great campaign for Amnesty International (we keep good track of their campaigns here @ aqnb) this one developed TBWA with effects by French studio Digital District and directed by Pleix collective (same one behind Duracell Fusion).
Campaign: Poverty is Modern
posted: 24/10/2009
Amnesty international is pretty active lately with clever and extremely direct campaigns. In this case they’ve contacted the Air agency (Belgium) and hired the Eboy art group who’ve got famous for their Pixorama’s campaigns for Adidas, Coke or …
↓ Campaign: Wake Up humans!
Amnesty Belgium asked Air (ad agency) to develop a viral campaign to raise awareness of the importance of Human Rights. A series of experiments took place during 2008 in Belgium to wake the defender of human rights that is asleep in each and every one of us. The campaign used hidden cameras, internet, posters, direct mail and mobile phones as the main communication channels. It was also timed to coincide with the 60th anniversary of the Universal Declaration of Human Rights signed on 1948.
The campaign even won a Silver Direct Lion at the Cannes Ad Festival this year. Well done!