Diesel wants you to transform every night with their “Flash for fun” colection, fluorescent seams that will make you highly visible.
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↓ Campaign: Quique the Head
Diesel are willing to promote their new Mowie Helmets. For it they’ve asked Spanish agency Shackleton to create a rather bizarre & original viral campaign around “Quique The Head“, a fictional Argentinian character born without a body. A head which is always protected by Diesel’s helmet.For recreating a full experience Shackleton have created … a pair of viral videos (receiving more than 224.000 visits), a fake Facebook profile, a blog where Quique asks for a body, an Australian TV show called “Outstanding Lives”…. and so on (the campaign isn’t finished yet!)….
Pretty good advertising, we need more like this!