Campaign: CalciYum

↓ Campaign: CalciYum

Colenso BBDO Auckland with the creators of the YouTube sensation, Simon’s Cat, created an animation about how kids aren’t that smart….. so we should trick them to make them eat healthy food (we don’t agree, but the ads are too good).

Fonterra thinks that parents should outsmart their kids with products like their CalciYum (the goodness of milk with added Yum) … we’re not completely agree (education before flashy products) but hey if that’s the only way to make them drink milk….

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