Campaign: Orange Rockcorps in France

↓ Campaign: Orange Rockcorps in France

by Don Tercio on 22/10/2009 • 1 comment

Orange Rockcorps started last year in UK, and after a tremendous success (although the original rockcorps volunteering program goes back to 2003) crosses the channel to France. If in UK it was Fallon, in France, Orange has contacted Publicis for this campaign.

Obviously adapting it to the French youth which is aimed at by using local trends & music like the techtonik

or the hip-hop

posted in... attractions / campaign tagged... ,

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