Any car could be compared to a Golf, in fact any car could be a Golf…. but the thing is that none of them are. This ingenious ad just won a Gold award in cars category at the …
somehow related
Campaign: Drive Further
posted: 06/07/2009
BlueMotion is the brand for “fuel-efficient automobiles” by VW. The campaign for this car model hits the consumer right where it hurts: the bill. (DDB)
↓ Campaign: Polo BlueMotion
Dali
Surrealism has always being a great source of inspiration. DDB Berlin have created a “blue” campaign with lots of hidden messages (is that a Shell?…) using Dalí, Magritte or the 15th century painter Bosh as their own inspirations.
Wolkswagen try once again to promote their Blue Motion technology and the “absurdly low consumption” of their cars, in this case the Polo.
Magritte
Bosh