Campaign: Becks Berlin Wall

By Don Tercio | Published: 09/11/2009

Yep yep, 20 years ago one of those shameful walls dividing eastern and western Germany finally fall (and many others should follow). Lion Nathan has launched an integrated marketing and pr campaign for Beck’s Beer, celebrating this great twentieth anniversary. What were you doing?

The campaign is completed with an animated television commercial, a photographic exhibition, posters, an special anniversary tour of the Beck’s Berlin Sessions bringing the best German DJs and Berlin club culture to Australian audiences…..

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