It’s been a while since I last wrote about an ad campaign. Maybe too long ago but very few seem to reach my brain these days. “Escape the map” is one of those clever attempts which has successfully …
somehow related
Google +
Now who was expecting this? Everyone! Techcrunch have been talking about circles, rumors, Google’s internal super secret Facebook killer project for months… ages? And it has finally arrived… “Google +”. Nothing to do with all their previous social …
big G’s I/O 2011 bis
And today it was all about Chrome OS, or nearly (well not really, only the buzzy keynote part of it). A deep Chrome OS demonstration was made, hardware integration, file managing, webstore, apps, more apps, more offline stuff …
↓ Campaign: Bing – Tube UK
This is not the first time Msft launches an expensive campaign for their Bing “decision engine” or that they position themselves against the “information overload” you get from Google search results, but it is a first for the UK, where big G holds an even higher market share than in the States…
Bing has a ridiculous 3% search share in the Island and that has to change…. even if it costs more than $2 billion…
ads created by agency JWT which feature ordinary people requesting everyday information only to receive nonsensical “speaking-in-tongues” replies, intended to mirror the often-confusing search experience…. has Goog really become such an overload?
Some previous overloads… (if you don’t like the ads… that’s probably because u still don’t understand the long tradition of Msfts cheesy bad campaigns).
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