Mmmmmm Lego keeps diversifying their product portfolio. Long gone the days when Lego’s big selling hits were toy hospitals, pig farms or red cargo trains. The Danish house needs to adapt, and signing massive deals with Disney or …
somehow related
Builders of tomorrow
posted: 16/01/2011
Look at those two parents, they think he’s completely lost it but pretty much many of today’s engineers at this side of the world probably built something with those colored Danish blocks while being kids…. “Builders of tomorrow” …
Campaign: CL!CK
posted: 23/01/2010
“Ever wonder where big ideas come from?” Lego proposes not only this imaginative short film but also a factory filled with some crazy and funny ideas, posts or videos around the “Lego” universe.













↓ Whim: Lunablocks – Lego design furniture
Lunatic Construction have made it possible: real-life size Lego blocks for anything you can build (although they’re initially designed as furniture blocks).
Designed and created by Thierry Nahon & Philippe Landecker, LunaBlocks are based on an original concept, the transformation and enlargement of bricks used inbuilding games for children.
Available in sets of one, two, four or eight pegs, LunaBlocks are made of materials including acrylic glass, Arpro®, metal and concrete…. just build your own dreamed piece of whatever (18€ to 170€ each). All we need now is real life size toys to go with (you can buy them on-line @ homology).