Tag Archives: apple

Apple or McDonalds?

By Don Tercio | Published: 22/06/2009

One day walking down the street you see a massive banner with a shiny colourful thing on it, whether it’s the latest Macluxury or Appod you don’t remember, but it gets stuck into your brain. The following week you accidentally pass near a Mapple store and ask yourself … let’s give it a try…
You enter [...]

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How green is my branded valley

By Don Tercio | Published: 16/03/2009

Just like Corporate Social Responsibility in the late 90s, “greenattitude” has become the new trend to follow for any brand who wants to stay / become “in” and updated (if not cool).
Few brands really care about environment or at least try to minimize their negative impact on this one. Japanese ones do. They’ve understood long [...]

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iMadeitbeforeyoudid

By Don Tercio | Published: 09/02/2009

I’d really like to know who came up with the “iTheory” or “iTrend”.  I mean… every “cool” gadget or service has to have the Latin vowel “i” in minuscule before the service / product word? It used to be e-something not i-something!
Was it Apple with its iMac , iBook & company? iRiver? i-mate? i-Remote? iPaq? [...]

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    • Video: Second Wind
      17/03/2010 | 8:23 pm

      Ian Worrel just posted this work a week ago, and we’re too positively impressed… straight pencil and paper for the man and cat line animation then coloured in photoshop, composited in after effects onto backgrounds constructed in photoshop out of various pieces of media..

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    • Whim: Hangselm
      17/03/2010 | 8:13 pm

      An Hangselm is made to hang on to something or someone and hang out at all kind of places…. the latest idea from NeverCrew collective (Pablo Togni and Christian Rebecchi) which has no particular objective but to amuse your boring daily life…

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    • Campaign: Green Dot Norway
      16/03/2010 | 5:52 pm

      “Rinse, fold and stack….” your paper, bottles & packs. But a time will come when doing so with your candidates will be possible, wait and see! Great campaign by Bates United.

    • Image: Do Not Touch The Artwork
      16/03/2010 | 5:35 pm

      Poor Mickey, if Disney only knew what Jiri Geller wants to do with their beloved famous character…. (and others like Donald…). This Finnish visual artist is quite an important figure in contemporary art in his home country …

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    • Music: b
      16/03/2010 | 4:32 pm

      Now don’t Nordics love to create complete surreal videos in paranoiac & mystery auras! This deja-vu reality probably belongs to the Swedish Jonna Lee and her iamamiwhoami…

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