Just like Corporate Social Responsibility in the late 90s, “greenattitude” has become the new trend to follow for any brand who wants to stay / become “in” and updated (if not cool). Few brands really care about environment …
or maybe try...
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Coal Story is an animated short linking coal-powered electricity and climate change. Greenpeace China tries this way to provide a warning into a country which uses too much coal and hasn’t got a serious environmental policy. (Ogilvy & …