Tag Archives: marketing

Intermediary who?

The music market is, from all the art industries, the one which has probably suffered more changes and (forced) evolutions in the distribution and PR models over the last decade. Bleeding labels, piracy issues, market monopoles, streaming services …

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my twenty & twelve

If you’re still afraid of 2012 and its flow of fatal disasters then fear no-more! this article may comfort you, and possibly extend your business ideas for the coming months. As described previously, the fear to this particular …

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Meme: the unfinished twitter experience by Yahoo

Two weeks ago we got our invitation for Yahoo’s latest social idea: meme (for now only aimed at the Brazilian-Portuguese market). There’s been quite a lot of buzz around it… Yahoo’s twitter competitor? Another social network? Yahoo is …

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Apple or McDonalds?

One day walking down the street you see a massive banner with a shiny colourful thing on it, whether it’s the latest Macluxury or Appod you don’t remember, but it gets stuck into your brain. The following week …

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Obama: a President or a Brand?

Or more like a product, but in the end marketed as a consumer good. Like a fresh Coke during summertime. It looks good, tastes better but no one knows its secret formula. US politics have always been surrounded …

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events you shouldn't miss...

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