One day walking down the street you see a massive banner with a shiny colourful thing on it, whether it’s the latest Macluxury or Appod you don’t remember, but it gets stuck into your brain. The following week …
or maybe try...
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DDB Stockholm have very surrealistic (but effective) ways of communicating McDonald’s messages. “Not there yet? Stop at McDonald’s!” Quite Harry Potter don’t you think?