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	<title>atractivoquenobello &#187; tcho</title>
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		<title>Campaign: How do you build a chocolate brand?</title>
		<link>http://www.aqnb.com/2009/11/17/campaign-how-do-you-build-a-chocolate-brand/</link>
		<comments>http://www.aqnb.com/2009/11/17/campaign-how-do-you-build-a-chocolate-brand/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:02:33 +0000</pubDate>
		<dc:creator>Don Tercio</dc:creator>
				<category><![CDATA[attractions]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[chocolate brand]]></category>
		<category><![CDATA[edenspiekermann]]></category>
		<category><![CDATA[tcho]]></category>

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		<description><![CDATA[Very few times we get some insights of how brands are created. Dutch communication consultancy Edenspiekermann explain how they developed the TCHO chocolate brand based in San Francisco&#8230; 6 colors, a bold logo, patterns &#38; history&#8230;.]]></description>
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