Super Bowl usually = great (expensive) ads… other times is just an excuse to be seen by thrillios of people and generate buzz. Matt Groeing must have got many many $$ for letting Coke use his yellow characters …
or maybe try...
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Nike is not an official sponsor of the Vancouver winter Olympic games, but that doesn’t stop them from launching a campaign “celebrating the place of perseverance in athletic disciplines” (the ones where they are present) coinciding with the …